Pup Stuff is a Cebu-based dog essentials brand that sells various doggy treats, essentials, and accessories. The youthful energy of puppies served as an inspiration for the whole brand identity development.
To capture the quirky and homeyness of the brand, a slab serif wordmark accompanied by a paw print completes the logomark. The branding was developed with a fun and energetic approach, which is a characteristic that all dogs have. These characteristics are embraced in the color palette and the quirky set of icons referencing doggy toys and snacks.
With a growing product catalog, a packaging label system was designed for dehydrated and baked doggy treats. Offering a convenient shopping experience for fur parents through cohesive visual cues.
