As Mama Cookie's trialed for years into catering clients with various dishes for various events, it realized pastries was it's niche.
To assist the brand in developing a new branding identity, we went back to its roots of delicious homemade food being an extension of the home. Adding on top of the visuals is a feeling of craftiness to the logo to contrast the brand's minimalist perfect cakes and to emphasize the brand's use of quality scratch ingredients.
Colors were specially curated to add a personal touch to the brand while embodying a new modern feel with the warmth of home. Different patterns reminiscent of icing textures or sauce splatters were made to supplement the brand's various collaterals and packaging.
