This project under the ADV 3201- Art Direction 2 course of the USC Advertising Arts program, aims to conceptualize a hero key visual and system materials for a conceptual furniture brand for the future.
For the team, the future is green. As more living spaces can become hard to afford or become much smaller, the team conceptualized a modular furniture brand utilizing recycled materials called bloq.
ABOUT BLOQ
Bloq is a budding Philippine-based furniture brand centered on making modular furniture products that are made with great concern for the environment in mind. Our brand believes that furniture products should be accessible and space-conscious that are comfortable yet modern and timeless. With sustainability in mind, we think of the future of the industry and places we live in, making sure we set the path for a forward-thinking and more conscious living spaces for everyone. Driven by the spirit of innovation, stewardship, resourcefulness, and creativity, bloq is a brand that stands for what it means to be a furniture brand for the future.
To educate bloq's target audience, series of materials were created and designed to inform on bloq's unique selling proposition: modular furniture made with sustainable materials, and promoting creative uses of the products. The various modular furniture pieces were conceptualized with a customizable and neutral design that allows it to fit comfortably in any space.
